Think about it now
Patronising .......
Think about BFS/BHD LGW GLA NCL MAN LBA CDF EDI (as examples).....think about Flybe and the CONSISTENTLY higher fares(yes I do check)...think about cutbacks when there is a recession.....think about choice when the travel department are spending money.
Your shiny new aircraft may well be efficient...but you still need bums on seats and that seems to be the one element which is evaporating quicker than snow of a sheugh.