To be honest I think that the idea is very good.
We don't currently have an LON based airline operating small aircraft connecting the capital to the rest of the UK.
Yes, we have BA and BD who proved links across the Isles but they operate fuel guzzling aircraft that can't serve routes such as LON-EXT etc.
Wouldn't it be great for an airline to make a profit operating flights to destinations such as EXT, BLK etc. from the capital?