Why should Virgin Mogul, Sir Richard NOT go for LGW or any other airport for that matter... Whats the problem?
The Virgin group is made up of various companies, enterprises and projects therefor not putting all its eggs in one basket. Its a very successful brand, with worldwide kudos. Cant be any worse that things are already.
I think Sir Richard gets a bad press, and yes sometimes its all about publicity but you have to hand it to him, he does try and he did start out with nothing, and look where he is now.
Iam NOT an employee of any Virgin associated company, but do think he has the talent and knowhow to make LGW a better place for everyone!