The load factor figure is misleading as it includes some very poor months at route start-up. The raw passenger numbers this year on ORK-EMA have been
Jan - 2720
Feb - 3705
Mar - 6538
Apr -7417
May - 7811
Jun - 8128
Jul - 8562
The last figure represents a load factor of around 73%. Not brilliant, but not bad for a relatively new route.
Now, we don't know the yields, but then we're led to believe Ryanair's business model isn't dependent on the fair yields anyway.
The impact on EMA-SNN is probably far closer to the truth.