I have to say (and bear in mind that I wasn't there and even the Beeb can over egg a situation in the name of drama) that there have been one or two jobs shown on Helicopter Heroes that I was surprised that they didn't get a SAR machine involved. Maybe they tried but the SAR cab was busy or bust or too slow. I can see why they might want a winch. But the pros and cons of that is another story.
But it's good to see helicopters being shown in a good light on the TV and hats off to all those guys at Yorkshire AA.