bmi to ord contributed almost 10mill to bmi's profit margin last year
and whilst the las and car routes are not doing fantastic!, for bmi to start a new route ex lhr at this moment in time would be crazy!!!!
new route costs usually est at around 2mill so that would be an immed loss to bmi and then you will have the aircraft flying around empty for a good few months (even ex lhr). If bmi were to take one of the 330's back down to lhr the only place i could see it flying would be to Saudi.
Trust me i cant see it happening till at least oct09, if at all !