The first thing I would do is to distinguish between media training, where you learn principles and acquire skills, and the use of SIMPRESS on exercises etc, where you practise those skills. The SIMPRESS I have worked with are usually mainly real journalists and are worth their weight in gold for practise and consolidation, but you need to be trained first. Media training now tends to be focussed on particular (usually high-ranking) individuals, and so often the benefit of SIMPRESS is lost as they are leading an untrained lamb to the slaughter.