Down south near me the cost of the PPL is about £7.5k without landing fees, headset, fuel surcharges etc.
Even if you have to buy flights out to Florida, a headset, charts etc etc, it still works out approximately £2.5k - £3k cheaper! Yes you're still paying the same price as before at OBA but like sketchy says, it's a great headline for them.
I'm hoping that the weather in November is conducive to all day flying, although if it's early morning and late afternoon I have no issues with that.