Why can't people understand, that if it was profitable to operate various routes, they would. The fact is there just is not enough bums to put on seats to make them viable, just look at the map, it's nearly all green Fields and mountains, beautiful as it is nobody lives there.
Bristol used to be the same, but the difference was that the bristol team went out at every opportunity and pushed themselves all over, they did not sit down and wait for airlines to show interest, they did the sums prepared reports and went to the airlines with all the information to back up their cases, not saying deals and enticements were given or negotiated, but their strategies paid off.
I remember when the then new MD Les Wilson put the case for various routes and met with little response, he then went and and started seeking finance to setup the airports own airline, shortly after Brymon announced they were going to operate the very same routes that he had been pushing and preparing to operate himself, thats what is needed at Cardiff- management with the balls and the drive to get what is needed done by whatever means