PR/Media relations are the bane of modern society. It is taken as read, at least as far as the AAIB is concerned, that they are doing all that is possible.
If they had any idea of how to avoid repitition we would have been told.
The incessant clamour for 'news' and the subsequent misreporting, analysis, misguided pressure and futile discussion is, in my opinion, why, both here and in the USA, we have government by spin not substance.
Edited for typo.