Not when the competitors are providing much greater frequency and at very competitive fares. Virgin's single mid day service to MQL won't offer the frequency needed to secure them much profitable business and the E170 is just too big to provide the frequency needed to secure the markets AND make enough profit to justify the effort!
The turboprop operators are aggressive competitors. Check out the REX website, ABX-SYD $79.00 and 54 flights scheduled per week. With fares and frequency like this from REX and EAA in ABX, Virgin is between the rock and a very hard place.
Similarly, Virgin's OTP between Port Macquarie and Sydney is being reported at a consistent 35 percent.
The airline business is a business after all and businesses must make profits to remain in business! When I said Virgin is being murdered in these markets, I meant it!!
Last edited by THE ORACLE; 7th Aug 2008 at 02:12.