In truth, BAA is only giving ol' Pikey a taste of his own medicine. He makes a virtue out of telling people that it's his way or they can just f*ck off! "My train set, my rules!" seems to be the mantra. Well, BAA's airport, their rules then, old boy.
Don't be naïve enough to believe that Pikey will keep 1 euro flights once he has eliminated the competition.