I'm a big fan of BA (OK pinch me) but even I had to swallow hard at this. They've just sent me an e-mail about a ''promotion". To benefit from this deal you have to buy a full fare flexible ticket on domestic or short haul routes (any class) and register. If your flight leaves T5 more that 15 minutes late you get 5000 BA miles. Huh? What sort of airline entices its loyalty card pax to spend more money to ensure compensation in the event the flight is late? How does it act as a driver for on time performance? Is it me or do others think this is a really classic piece of muddled thinking? I'm not sure what part of it angers me most - I think its probably the idea of treating punctuality as a 'promotion' or as some kind of 'deal'
instead of a given
Pinkman