When working in 1980s for the predecessor of the Oz ATSB (in safety education) I too became concerned about the 'popular' media's reporting of aviation accidents and incidents.
I discovered that the US AViation Media Association (or some such org) had also become concerned and they had produced a book for non-specialist journos to help them understand the terminology and a little of the physics and operational aspects. It was distributed widely to news rooms and they also were prepared to run special briefings for journos.
I don't know whetehr they still do it - but someone should.
I could never get my ex-military management on-side to do likewise. They thought (back then) that the media was the enemy and nothing to do with their business of accident investigation.
Things have changed a great deal since and they are now prepared to be quite active in media relations.
Bark