Shame that Apple ties you in to itunes!
Nothing wrong with o2, good customer service, good tariffs, and, where I live, the best network coverage.
No point having a poke at o2, had any of the other providers managed to secure the iphone, they would have tied it into their network in just the same way that o2 has
It's a nice toy, but I honestly can't understand the hysteria over the iphone.
Each to their own.