MUFC fan
The playing field has levelled, other have got their cost down, Ryan have moved to Airports they said the would never fly from BHX,AGP because that where the pax want to fly from, Ryanair wont get golden deals from these airports, they have slower turnarounds, in other words welcome to the real world. you can compete on price alone if your cost base allows you to do so, if your cost are the same as others then other factors come into play and many view Ryanair as the Nasty airline, but fly with them because they are cheap or they fly near to somewhere you need to get to. If Ryanair stop flying these thin routes and/or put the price up you might as well go with someone who wont treat you with utter contempt
This winter empolyees of Ryanair will see the nasty side, remember MOL not only dosen't care about employment regs he doesn't care about pilots even less so cabin crew, there will be huge pressure on costs, it will need only one major crunch and the games over.