Originally Posted by pwalhx
if you don't like them don't use them
But here EXACTLY is Ryanair's problem. Too many dislike them and the carrier is being unable to fill the planes during the off-peak season to such a degree that would secure enough profitability. As every enterprise, also Ryanair needs customers' loyalty. But according to MOL's style of thinking, the only way to achieve the fast development is being able to offer people the "free flights" and "special prices". There are, obviously, plenty of other means to achieve the customers' loyalty (and to attract new passengers), but MOL disregards them completely. Now, this policy (just prices) can be successful, albeit under some conditions. Namely, you must be able to offer "rock-bottom" prices continuously and cannot afford to rise them. The dramatic rise of fuel costs makes it very difficult at present. I believe if the passengers were treated (cared for) in a better way, they'd be able to "swallow" a moderate rise now. But after years of that "if you don't like us" policy... will they?