It is quite simple really, with Ryanair you get what is on the tin, if you don't like them don't use them.
Surely everyone knows nowadays that what's on the first page isn't what your going to pay, despite what the regulations say. Do what I do, go through the process and see what the end result is, compare with other airlines, then book whichever flight is cheapest and /or suits your needs.
Constantly going on about surcharges or booking fees from whichever airline (and Ryanair are not alone) will not chnage things one bit.