"based here in Portugal at our state-of-the-art facilities in Oeiras" = 1 km away from NetJets Operations Centre, so recruiting should be easier
"We will operate the finest fleet of private jets in the world" = the only jets left that we can get for 2009 is the unloved L60
"Europe's most innovative Private Jet Airline" = this should be interesting...
I think NJ may feel that they own that accolade
"They should start flying around the first months of 2009" = perfect timing for the downturn