Survey sparks interest from Airlines
22 July 2008
Initial results for Cardiff International Airport's co-operative business campaign are proving to be of interest to airlines, with talks of potential new business destinations to be added to the Welsh capital's route network.
The airport launched one of the largest ever co-operative campaigns between business organisations in Wales in January, by asking the nation's business executives "If you COULD fly from Cardiff, where WOULD you go?"
Business travellers are encouraged to visit
www.youwouldifyoucould.co.uk to complete a brief survey about their air travel habits, and participants are kept up-to-date with the results of the project together with news of new routes and schedules.
The data is collected and reviewed frequently, providing comprehensive and accurate information about the travel requirements of Wales' business community, and is presented to the world's airlines as a clear indication of the growing demand for routes from Cardiff.
The results are already proving to be of interest to airlines, with initial data confirming that the majority of business travellers in Wales still use British Airways from London Heathrow, primarily due to the fact that they have a limited choice of direct routes from Cardiff, but that they would welcome the opportunity to travel from their local airport.
The main destinations for business travel include Europe and North America, but the survey showed that German cities are in great demand, with four appearing in the top ten city destinations visited by business executives.
The top ten destinations that featured on the survey and are currently not available direct from Cardiff are:
1. Aberdeen
2. Frankfurt
3. Dusseldorf
4. Brussels
5. New York
6. Munich
7. London
8. Cologne
9. Milan
10. Hamburg
The airport's head of aviation relations, Spencer Birns, commented: "To ensure we have a comprehensive database we encourage any friends, colleagues or business contacts who are regular travellers to complete the survey at
www.youwouldifyoucould.co.uk.
The two minute survey could help substantially reduce Welsh business executives' journey time in the future and could also open the region to a number of new business opportunities."
