MPH
I can only strenuously apologise for what I am about to do, as it's completely off topic, however it is one of the bugbears that used to get me in enormous trouble with my primary school headmistress, the scariest woman on the face of the known earth!
it's = meaning it is, for example 'it's bloody cold today!'
its = meaning belonging to it, for example 'reduce itīs personnel', which currently means 'reduce it is personnel' and not 'reduce the personnel who belong to it'
Company's is also incorrect; this, in its current context, means 'that which belongs to the company', for example, 'the company's profits', the plural of company is companies.
I will apologise again for one of the more anal threads on this forum, I assure you that I'm not a complete chopper in real life...just on this forum!