What, AMEX, you don't value the potential contribution of fish to the safety of your operation? I'll bet you don't give them thorough passenger briefings, either. "In the unlikely event of a water landing ..."
Good luck on your application, Get_Involved. If you're applying to a charter airline, then the future of charter airlines is rosy and unlimited. If you're applying to BA, then they're a passing fad and will soon fall by the wayside. I suggest you visit your local library and ask them to help you find some business magazine articles on the subject.