My point was that by changing its name, AA might succomb to consumer power, as people stay away from it.... as BA noted consumer reaction to their image change, and rapidly reversed it, might not AA have to do the same if they called themselves something innocuous?
If airlines have to change names every time there is an incident, the only happy people will be those who sell aircraft paint and print business cards. Brands are very hard to build up, and I am sure that most people still recognise AA for the premium US brand it is.