Where's the sense or fairness in that?
There is no fairness, and no common sense either.
What some airlines want you to do is switch off your brain and p!ss away some of that precious $146/barrel oil, instead of landing on a 13000' dry runway in an empty aircraft.
The airline brass probably thinks that they'll recuperate the wasted fuel flown in go-arounds when it's time to negotiate the next pay deal with braindead pilots.
It's like that Pink Floyd song: Comfortably Numb.