Given that PVR rates have remained pretty static as a % of the Service population for God knows how many years (and, despite horror stories to the contrary they have) the actual number PVR'ing has dropped by approx 50% since 1990 - so why is this?
1. People are generally more content now that 20 years ago?
2. The economy is worse now than 20 years ago?
3. You can interpret any statistic any way you like to get the answer you were searching for?