Im sorry for you guys who will be "hit" by the Sterling mis-management.
For Sterling itself, I couldnt care less. Companies like Sterling (and other **** paying "low cost" carriers that trying underbidding established carriers and selling tickets a stupid prices which everybody know they are not making money - can go and dig there own graves now - good be it!
The more established carriers, who manages to reward their pilots fairly, are struggling to keep costs down and that leads to pressure on the employees - eg deteriorating conditions of service (pay etc) -only because some crap airline management think they are so smart.
Well there you go - goodbye Sterling - now we just need Norwegian to face the same fate and thats just a matter of time too.
Again - I wish the pilots and employees all the best in the future - may you soon find greener pastures.
Y.