I don't understand all that moaning about the Ryanair prices.
At the end of the booking process (it takes one or two minutes at the most), you get the final total price, including or not hold luggage, insurance, priority boarding, and all - and then, you have the choice of buying it or not.
If the price is too high, you click on the "x" at the upper right corner of your screen, and that is it. Where is the problem ?