I agree that Ryanair should initially quote fares which include all unavoidable charges, but their final fares payable are, for the European routes I fly, typically (but not always) unbeatable. For example, recently I booked flights on Ryanair which, in total, would have been almost two and a half times as expensive on BA (237% to be precise). Even though I'm an Executive Club member, flying with BA on these occasions would have made no sense whatsoever.