PPRuNe Forums - View Single Post - British Airways: risk of turbulence on Willie Walsh’s flight path
Old 6th Jul 2008, 09:34
  #102 (permalink)  
SR71

Mach 3
 
Join Date: Aug 1998
Location: Stratosphere
Posts: 622
Likes: 0
Received 0 Likes on 0 Posts
And Freddie Laker. How low was his cost base?
Not low enough!

Laker Airways went bust owing huge amounts of money (although there were extenuating circumstances).

I have to say, it is my contention, that whilst Laker was a maverick (The Henry Ford of air travel?), he was somewhat instrumental in destroying any residual pricing power in the industry.

Whenever you decouple the price of a service from its intrinsic cost, you're complicating your business model...

I hazard a guess most reasonable individuals would quite willingly take a less militant view on the protection of their T&C's in a climate where their very job was threatened.

Thankfully this thread shows you're a minority voice....

SR71 is offline