Eagle asks; What makes BA?
I'm afraid his or her answer is as far wide of the mark as it is possible to be. BA, like any company, is shaped by the management, however incompetent, and the demands of the shareholders. If survival means that BA becomes RYR MkII then that is what it will take to keep the pilots, cabin crew etc. in work.
Strike as long and hard as you like; look what happened to the all powrful (sic!) print unions, the steel industry, the mineworkers et al in the 80s.
Wake up to the real world before you are swept away in the tide of change coming to an airline near you in the near future.