I agree that newer more fuel efficient freighter aircraft are not readily available but as per your analagy with driving your car, you do not continue to drive the equivalent of 4 litre V8 taxi and expect the punters to pay more just because of your higher fuel costs. What you have to do is redesign your business model in a way that the cost of fuel does not have such a damaging effect on your overall cost structure. One of the main reasons supermarket's such as Tesco's and Sainsbury's post such huge profits year on year (apart from screwing down their suppliers) is to constantly reveiw their costs and improve their economies of scale. Operating a freighter aircraft is all about getting the lowest cost per RTK (Revenue/Tonne/Kilometre) and not just a case of saying to the customer 'sorry mate, fuel has gone up again and you have to pay for it'. The MK business model IS floored all the time they continue to operate B747-200F's.................
