I wonder if the MD is firing a warning shot given the impending economic downturn.........economy numbers will drop and therefore premium/business passengers will become more important than they already are for the route to be retained.
That's a fair point that had crossed my mind. In fact, I mentioned it in another message board to which I contribute.
I've emailed the South West Regional Development Agency today asking what they are doing to try to get local businesses to support the route in greater numbers.