If you can blag an upgrade - being Gold and paying full whack for your Club ticket may help - or burn some airmiles, then go for it and enjoy the experience. But First is like a Rolls-Royce to Club's BMW 5 series. Its purpose is not to provide superior value, but to enable those that wish to do so to shout "look at me, I've got more money than you!" Of course, those with
real money just press the intercom on their desks and say: "James, fire up the Gulfstream, we're going to Bermuda for the weekend."
First is quieter, smaller cabin (although the upper deck on the 747 is a nice environment) and more exclusive.
Unless Naomi Campbell's on board (not that that's a likely contingency for at least the next few months)