Recoverable Damage ?
The damage done to the Qantas Brand and its reputation may be irreparable.
The service, the aging aircraft,the failed buyout,the delays,the cancellations,the management contempt for customers and zero morale amongst staff have destroyed any affection that Australians and international travellers once had for the flying Kangaroo.
I doubt that even the best advertising company in the world could resurrect the fortunes of this decaying airline