Short Haul Skill Set
The boof heads who run Qantas have no idea whatsover on how to run an international operation.
They concentrate on the domestic operation because there is less vigorous competition and they have a reasonable idea of how to run it.
In the international operation they have purchased the wrong aircraft,cant manage yield and continually shrink the network.
The international operation of any airline requires skill, inovation and imagination.
Qantas management lacks all three.
Qantas is run for the benefit of senior management who plunder the coffers and create wealth for themselves through incentives and bonuses.
In effect the revenue base is being funnelled into management pockets.