“The collapse of AN 3 days after sept 11 was a massive stroke of good fortune for Dixon.”
The collapse of Ansett was partially the result of some skillfull political manouvering by Dixon and his advisors. Luck played a part but Ansett fell victim to political circumstances that were thoroughly exploited by a cunning Qantas CEO.
“It should be recognised that Dixon has been obsessed with the idea that passengers in all classes have been "over serviced" for too long and embarked on a crusade to eliminate the excesses.”
Most old encumbent airlines have been forced to compromise service levels in an effort to compete in a changing market. Have you flown KLM recently. Even BA is forcing its in flight staff to do more with less and the results show. Companies like EK are staffed by compliant low salaried employees with none of the industrial impediments facing airlines such as QF. The market has an amazing ability to level the playing field over time. Western carriers must change in order to survive.
“A share price that is now $3.29”
All airline share prices are dropping. QF has taken less of a hit to its share price than most other global players.
“Their professionalism and invaluable experience is the Qantas Brand”
As apposed to the employees at other airlines. Exactly what “something special” is it that QF staff bring to the business that the staff at competitors cannot.