Trashing of a brand.
The "brand" was dead with the take-over of Australian Airlines/TAA by Qantas and the fact that James Strong was CEO of Qantas at the time. The replacement of Qantas management by Australian Airlines management in crucial operational departments and the attitude of James Strong and his "management team" that the level of service provided by Australian Airlines/TAA in all classes on a SYD/MEL service was good enough for a SYD/LAX service was the beginning of the end.
It started with pasta, pizzas and pies in First Class and has ended with the sidewalk cafe cuisine, attitude and indifference of Geoff Dixon's approach to attracting passengers to Qantas.
The meals in economy class are inadequate and the service is not worth discussing because there is none and that is by management design.
It should be recognised that Dixon has been obsessed with the idea that passengers in all classes have been "over serviced" for too long and embarked on a crusade to eliminate the excesses. Too much space wasted in P/C, put the galley in the cabin, reduce the number of toilets in the E/Y cabin and put in more seats and reduce the pitch to 29cm. Not to mention the "battles" cabin crews have keeping J/C passengers out of the P/C loos' during peak periods.
Fuel crisis aside, it is my opinion that the powers that be are intent on destroying QF, not "growing" it. And for ther own benefit.
I would suggest that the time is ripe for all QF Employees to demonstrate for the removal of the entire Qantas board. That does not mean a general strike, it means that all employees not rostered to work on a day to be determined, gather to register their dissatisfaction with current management and its policies.
The share price dives, management bonuses increase.
Rant over.