I find it surreal that many today think that a $100 airfare from MEL-SYD is expensive but they think nothing of paying $80 for a cab ride from the airport to Parramatta!
Ah yes, but as Jetstar will tell you, when you fly "you now have a choice". I guess that doesn't apply in the highly regulated cab industry.
Now actually there's an idea,
Jetstar Cabs. Cheap fares but you pay for the extras. Aircon, fuel, oil, tyres and anything else they can think of. The Jetstar pilots will be climbing over each other to take a transfer for a potential pay rise and quick command of an shiny new BF Falcon!