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Old 18th Jun 2008, 16:48
  #1910 (permalink)  
frfly
 
Join Date: Feb 2008
Location: UK
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since when has ryanair given a damn about taxes! they'll pay them for you, and recover the costs from else where.

European low cost air travel is changing, the seat is merely becoming a factor of a much wider product. See the seat if you like as the advertising space inbetween your favourite programme, you become the active audience that has to listen and watch the SELL SELL SELL. From the moment you book right up until you land with Ryanair you are in this medium of selling. Ie the bags you "add-on", the airport check-in, the travel insurance, hotels, hostels, villas, parking, the excess baggage, the priority boarding, the drinks, snacks, scratch cards, tax free goods, the adds you stare at for 2 hours on the lockers or seat backs, the jingles and upselling songs you have to bare on board, right up to the car hire you can get discount on at the arrival airport the transfers etc etc etc.

Its an exciting time for those who are into their business, but a sad one for those who desperatly want to hold onto the traditional aspect of flying.

They might not be everyones cup of tea, but they are certainly doing something right!
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