I don't think you'll be seeing much TV advertising from bmi once the current 'civil aviation'theme is over.The cost may have been acceptable when times wore good..but now??
When did you last see one of those 'Mega-Bucks'mini movie,100 piece orchestra grandiose BA ads ??
Have you noticed the ads in the newspapers are slowly fading into black & white only ??
Times they have a changed...for how long...........who knows