Up and Up
Are you blaming Mike Stoddart for the demise of SJ?
There are certain individuals who are able to critically analyse the product and its likelihood of success: there probability of SJ lasting more than 36 months was ZERO.
Wrong product, wrong place.
Had SJ done a tad more research they would have discovered seating solutions which would have generated more revenue without compromising service. Equally they would have seen that a 2 class service would have had more chance of survival than a single class and that Luton was the wrong choice of gateway.
You were all sucked in by smart presentations and great words: wanna buy shares in my airline?