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Growing evidence that the downturn is upon us....
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14th Jun 2008, 13:40
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HappyFran
Join Date: Aug 2007
Location: Bournemouth
Age: 35
Posts: 159
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Who is paying for my Sister to go fly to Dublin
My sister has just ‘bought’ a return ticket Bournemouth – Dublin return for £0.00. My Ma and Pa have just about covered the whole RYR network out of BMTH over the last 18 months, never paying more than £20 return.
They know how to avoid the online ticketing traps and are not seduced by the charm of Scratch cards
So the question is who is paying for them to travel ?
It can’t be such a long term loss leader because;
They would not travel if cost was > £25.00 or the cost of lunch.
Every week RYR are making similar offers.
What ever you think of MOL he is not prone to acts of spontaneous generousity.
The only people prone to stupid uneconomic actions that I can think of are the Public Sector. Is it the case that MOL has convinced them to pay him to deliver punters to there cities (or vaguely near them). ?
If this is the ‘business model’ for RYR, Is there not a real danger that it will eventual dawn on the nice burghers of provincial euro land that free ticket punters are not big spenders and pull the subsides.
If this happens will suddenly look very sick.
And unless MOL has a very good plan B there will be one almighty crisis not just in Wannabee land but also in whole industry.
What does our resident omnipotent Economist think ?
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HappyFran
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