You won't matter one iota
Interesting viewpoint.
A major carrier has approached me to see if they can cut a deal to secure my corporate business for the next 12 months.
My turnover is by no means huge and I think this shows that the airline in question is waking up and smelling the coffee of what will be a lean winter season.
Still, a nice written offer should act as good leverage to show to the incumbent and kee them on their toes.