Vinnym,
You don't HAVE to buy anything on board. On a 2 hour flight is easy to chill out and ignore the hard sell, read your paper and listen to your mp3.Then when you get to your destination have a real meal in a local resturant and stick two fingers up at MOL as you quaff a cold beer.
Have just booked Pisa for 3 day break from BOH for £36 inc taxes next week and a trip to Verona for £29 at end of month. Oh and I will be using the on line tkt to avoid the check in charge and sad pax with screaming children and will also carry on a small cabin bag. You have a choice, pay over the top for this and that or travel light in the knowledge that it's cost less than a taxi ride in any major city and you are helping RYR go broke !!