PPRuNe Forums - View Single Post - Britannia lost it's image
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Old 30th Dec 2001, 08:17
  #48 (permalink)  
DrSyn

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Join Date: Jun 2001
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Red face

It is gratifying to think that a livery change could warrant such interest as to run to 4 pages, but there really is a lot of harping-on taking place here. It has now been said several times on this thread, this is not just Britannia, but the whole Preussag group of airlines that is adopting the corporate colour scheme. Admittedly, I have not yet seen a picture of any Corse Air aircraft similarly attired, but why does Brits get all the stick for the livery and no one else?

Equally, I also find some of the blatantly xenophobic remarks on here to show very poor taste.

It is highly unlikely that "they will do a BA" in the next couple of years with the old lady, CC747, unless the various entities were to be sold off again for some reason or other. The currently stated policy is that for cultural and marketing reasons, separate airline names will be retained under a common brand - TUI. The only likely way that they would do a BA in the future is to do a Caledonian by sidelining and then dumping the various marques to become a single Euro-airline.

For all sorts of practical reasons, we'd all have to be playing by one set of rules throughout the EU for it to happen, and that would appear to be a dream of (E)Utopian proportions in the light of current national practices!

I must admit to be less than enthusiastic about what I consider to be a particularly dull and unimaginative livery for such a large and powerful grouping. However, I also don't believe that it will have the same impact on a totally different market from that involved in the BA tail-fin fiasco which was accompanied by a lamentably unresearched change in branding stategy.

Finally, the peculiar logo on the fin is supposed to be a stylised graphic of the initials TUI, made to represent a wink . . . . at least, I believe I interpreted the vowel in that last word correctly <img src="smile.gif" border="0">
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