Ah yes Wilfred corporate identity, if you buy into that old adage then nobody would be buying half the things they do now, its price, service, reliability and saftey (in this game). Image is for the more wealthy and discerning which does'nt really apply to the charter market ( although i do concede Britannia might have the edge there ).White all over is a pain to keep clean, the ultimate is to rub the green off all over and make it shiney, a bit like AA, no paint costs no extra weight and does'nt show the dirt so easily. If you want corporate identity have it inside the cabin, after all thats where the pax spend ALL their time.The question stil remains WHAT is actually wrong with this new scheme?