Not the first unusual business aircraft from Piaggio. In the 1960's United Steel Co operated a big gull-wing pusher aircraft, the P166, out of its' various airstrips at steelworks sites such as Scunthorpe and Workington, and Coal Aston (EGCA) near Sheffield. Before the real development of the motorway network!
Here is a photo of G-APXK :
http://www.abpic.co.uk/photo/1084632/
As a youngster used to hike up to the top of the hill near where I lived to see G-APXK at Coal Aston. Challenging 'strip with a big aircraft. Trees on the approach, and unless you got down on the numbers, around you went in this beastie!
Happy days...
EGCA