The relationship between BA and its pilots has deteriorated in the few years I have been with the company. In this time profits have swelled. At this point from my observation, the good will factor is gone.
Professional pilots will always put safety first regardless of morale. That being said the feeling of helping the company out and going the extra mile will be a thing of the past.
BA will want cost savings during the tough times ahead. They will need the support of their pilots as a pivotal role in doing so. I wish them the best of luck.