point taken FoF - I'm certainly not saying EBJ are trying to be the size of netjets or that they are planning on making large losses for years and years - merely that they are not in the fantastic position of being able to dig into their considerable pockets of the richest man in the world.
I know who the shareholders at EBJ are and yes, they are very wealthy people, but bottomless pits they are not.
Best of luck to them all.