cargosales - the fact that you have a personal beef with BA does not mean that you should automatically approve of someone behaving badly towards them.
I am sure BA behave disgracefully themselves on occasion. I condemn that as roundly as I condemn Mr. Bell's actions. However, one organisation behaving badly does not excuse another one doing so.
If you agree, as you appear to, that the world would be a better place for a lack of bullying, then it is somewhat inconsistent to approve, as you also appear to, of having Chris Bell throw his (bullying) corporate weight around too.
You can't have it both ways.
I agree that organisations have to be made to face up to the way they treat their customers, but there is a right and a wrong way of doing it. My point is purely that using your shareholders to fight a personal battle without their approval is a great example of the wrong way to do it.